The ecommerce industry has seen a huge growth, thanks to the pandemic of course.
But it’s important to understand why making sure that you have the best packaging.
The digitalization of various purchases through online business sites are growing, and for a lot of local ecommerce stores, this is definitely a big change. You want to make sure that you can make the product both convenient and recognizable, making them buyers as well.
There are a few things to consider as well, and we’ll go over each part, and also, the five different aspects of ecommerce packaging, which include:
- Being memorable
First, you want to be memorable. You want to make sure you totally nail that first impression.
Don’t’ create a package that looks bad or not appealing. While there’s not always a correlation between these two things, you want to make sure that you create something that’s easy to open, and also protects the goods that are located inside from any jarring and other actions.
You should try to make sure that you personalize your ecommerce boxes. If you have started an ecommerce business with distinctive factors, you should definitely make sure that you have a custom look on there. you can even print the instructions on there, or a nice little thank you gift. Something that helps the person look and be like “yeah, this is the business I bought from” and you also want to make sure that the message also reflects not just the product, but the brand itself.
Less is More
You should try to use less packaging with everything. It’s so important to make sure that you don’t have products that are dangling and moving about, and don’t throw in a bunch of bubble wrap where you have to tear it apart just to find the contents that the customer ordered.
Beauty inside and Out
Don’t forget the inside of the box too. Make sure that you have everything positioned well, in a stable manner, is very visible, and simple to move about, so don’t try to use any fillings unless absolutely needed.
This is good for unboxing, which is good for a lot of brand awareness. When doing ecommerce packaging, this is one of the most important, since you don’t want to mess this up.
Reusability, the Second Life
A box isn’t just something that is thrown away once you’re done.
If you have a cat or a small child, chances are you know that the box is sometimes more important and more fun than what’s inside.
When starting and using an ecommerce business, we do recommend that if you do give it a second life, you can have a purpose and some use for it. Creating an item out of it and the like may help to get more use out of it.
Minimally, you should try to make sure to encourage people to recycle this, and mention how sustainable the packaging is as well.
You want to do that, and if your packaging isn’t recyclable already, make sure that it is. Try to reduce the use of plastic packaging in your business. It’s not good for the environment, and also can have a negative impact on the brand as well.
When choosing to design ecommerce boxes that you’ll be using, it’s good to get creative, but make sure to follow these points, and make sure that they fit the brand, since it can be good for you, and it can definitely make you stand out.