Food packaging changes along with regular packaging, and here, we’ll go over the changes that we can expect of course from the food packaging industry very soon.
These trends are done for the better of course, since it allows you to engage with customers better, provide of course the best packaging experience that you can get.
Customers are also becoming more aware than ever before of the packaging that they can get too. They care now more than ever about how they’re packaged, and also how they’re delivered.
So let’s talk about the packaging trends that come along with this, and emerging packaging that’ll benefit you.
Personalized packaging is more important than ever before possible, and customers love it.
Millennials and Gen Z in particular want more personalized products, and this packaging trend is one that companies should use.
They enhance the experience of the customer, and in turn will benefit your sales too, so it’s no wonder why companies are doing this more and more.
Get creative, and make sure that you do create a unique way to stand out as a brand.
Emotions are really good for products, since they help customers engage with the brand.
People are guided by emotions when it comes to making decisions, and smart companies will use this to their advantage.
Nostalgia, excitement, and the like are all tools that brands use, and you can get customers to identify with your company.
Create that connection, evoke emotion, and give them a reason to buy from your company period.
Use Smart Packaging
Here’s a statistic, about 31% of food products have to be tossed due to the spoilage of food.
That’s almost a third! Such a waste.
Well smart packaging can help to prevent that, so the food lives longer, and customers will want to buy this.
You can use paper sensors that can tell you when food isn’t good anymore, attaching to packaging and changing colors when it reaches the end of its shelf life. CR codes that customers can look up to see when this will spoil is also another way. This is a big trend that can help you connect to the customers you want to.
Metal Food Packaging is Becoming Popular
Metal food containers area actually a now more popularized form of sustainable packaging.
This can protect the food, preserving it so that it doesn’t get contaminated, allowing for a longer shelf life as a result.
Steel, aluminum, and other metals are sustainable, and it is totally recyclable.
But did you know that it’s actually something that’s been around for a long time? They’re very durable and lightweight, allowing for more and more uses too.
Step away from the Plastic
Though it’s hard to fully wean ourselves off plastics, there are now alternatives. Bioplastics is the name, and they’re some of the best out there. they’re more eco-friendly, and don’t come with the toxins that regulate plastic does.
They’re also degradable, are versatile, and much more resistant too. They’re also made from sources which are renewable, and they won’t change the contents within the containers.
This is an emerging packaging pattern we’re starting to see in non-food items, but we hope to see more and more of this in the foods that we consume too.
And there you have it, the food packaging trends to watch out for, and a whole lot that we’re definitely excited to be seeing. It’s definitely the beginning of something exciting for people of all walks of life, and many who are into food packaging will want to know.